
Circular Hub Twin Transition is working to unite digital development and sustainable transformation in business. One of the most promising technological advances right now is AI-based climate calculation. A company that is doing exactly this is Simple (itssimple.com), whose platform makes it significantly easier for companies to measure, understand and report their climate footprint using AI.
AI makes climate data understandable and accessible
Many companies want to act more sustainably but often find climate calculations to be complex and time-consuming. Reports are often based on estimates or industry templates, as there is a lack of time or resources to collect actual data.
AI is now changing the game. Through the itssimple.com platform, Simple analyzes companies’ existing documents such as invoices and purchasing documents. Their AI reads, categorizes and matches the content against emission databases and international standards. The result is a climate report based on real activities, not assumptions.
This makes climate data both more reliable and significantly easier to produce. For many companies, this means drastically simpler and more reliable handling, and for some companies, a completely new opportunity to actually get started.
Automated calculations that meet CSRD requirements
The European CSRD reporting legislation means that more and more companies must be able to report their climate footprint according to clear standards and with verifiable data.

Simple offers a tool that is well in line with these requirements. By basing the calculations on activity data from the company’s own documents, high data quality and traceability are created. The platform automatically categorizes emissions according to applicable standards and presents information in a way that is ready to be used in CSRD reporting.
This means that the process that previously required extensive manual work can now be carried out faster, more reliably and with significantly less administration.
A new generation of climate insights
As more and more companies seek practical tools for their sustainability journey, AI solutions are becoming an important part of the transition.
Mattias Brodendal, CEO of Simple, describes the company’s vision as follows:
“We want to make climate data as easily accessible as financial data. When companies receive accurate and continuous information, sustainability work can be integrated into everyday life and become a natural part of the business.”
With the help of real-time climate insights, companies can make more informed decisions, from choosing suppliers to optimizing material flows and investments. This creates the opportunity to combine climate benefits with strengthened competitiveness.
Twin Transition in practice
What Simple is doing is an example of twin transition where digitalization goes hand-in-hand with the green transition. By automating data collection and climate calculation, the thresholds are lowered for companies that want to work circularly and resource-smart.
It is precisely this combination that Circular Hub Twin Transition is working to strengthen. Our mission is to help companies take the step from ambition to action, including by integrating digital technology into sustainability processes.
By highlighting initiatives like Simple, we want to show how innovation and technology can give companies a tangible edge in the transition. Together, we can build a more resource-efficient economy where people, companies and the planet all win.
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Simple (itssimple.com)
Email: hello@itssimple.com
